New Fall 2025 Norwex Catalog

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The Norwex Catalog Is Your Blueprint for a Healthier, Safer Home

Since 1994, Norwex has stood at the forefront of the movement toward a cleaner, safer, and more sustainable approach to home care. The Norwex Catalog is not merely a list of products; it is the annual blueprint for achieving a home free from harmful chemicals, a comprehensive guide that translates the company’s powerful mission into practical, everyday solutions. As an experienced Independent Norwex Consultant, I have seen firsthand how this single document transforms the way families clean, care for themselves, and contribute to a healthier planet.

This definitive guide will take you beyond the cover of the current Norwex Catalog. We will explore the philosophy that drives every product, delve into the core categories that form the foundation of a Norwex home, and highlight the most exciting new additions and limited-edition items that make the current edition a must-have resource. Whether you are a long-time Norwex enthusiast or just beginning your journey toward chemical-free cleaning, understanding the catalog is your first step toward a 5-star Norwex experience.

More Than a Booklet

In a world saturated with cleaning products that often contain harsh, undisclosed ingredients, the Norwex mission—to radically reduce chemicals in our homes—is more vital than ever. The Norwex Catalog serves as the primary educational tool for this mission. It is a curated collection of innovative, high-performance products designed to replace traditional chemical cleaners, paper towels, and single-use disposables.

The core value proposition of the catalog is built on three pillars: Safety, Sustainability, and Savings.

The Philosophy Behind Every Page

Every item featured in the catalog is a testament to Norwex’s rigorous 360 Product Safety Review. This commitment means that Norwex goes beyond basic regulatory compliance to exclude over 2,700 questionable ingredients from their formulations, a standard far exceeding industry norms. When you open the catalog, you are not just browsing cleaning supplies; you are engaging with a company that prioritizes the health of your family and the environment.

Pillar Catalog Focus Key Benefit to the Customer
Safety Products free from harmful chemicals, dyes, and fillers. Creates a "Safe Haven" in your home, protecting children, pets, and those with sensitivities.
Sustainability Reusable microfiber, concentrated formulas, and reduced waste packaging. Reduces reliance on single-use items (paper towels, wipes) and lowers your ecological footprint.
Savings Durable, long-lasting microfiber and highly concentrated products. Saves money over time by eliminating the need for constant repurchase of chemical cleaners and disposables.

The catalog is meticulously organized to help you quickly identify solutions for every area of your life, from the kitchen and bathroom to personal care and laundry. It functions as a roadmap, guiding you from a conventional, chemical-laden cleaning routine to an efficient, water-based system.

A Deep Dive into the Catalog’s Core Categories

To truly appreciate the value of the Norwex Catalog, one must understand the innovative product categories it showcases. The bulk of the catalog is dedicated to four main areas, each designed to address a specific need in the modern home.

1. The Microfiber Revolution: The Foundation of Norwex Cleaning

Norwex is synonymous with its revolutionary microfiber, and these products are always the centerpiece of the catalog. The secret lies in the density and quality of the fibers, which are split to a size smaller than one-two hundredth the size of a human hair. This structure allows the cloths to pick up and hold up to 99% of bacteria from a surface when used correctly with water.

The EnviroCloth: The flagship product, often called the “everything cloth.” The catalog highlights its versatility, from wiping down kitchen counters to cleaning grime in the bathroom. It is the essential first step for any Norwex beginner.

The Window Cloth: Designed to be used dry after the EnviroCloth, the Window Cloth polishes glass, chrome, and mirrors to a streak-free shine using only water. The catalog often features bundles pairing the EnviroCloth and Window Cloth, recognizing them as the ultimate cleaning duo.

The Superior Mop System: Consistently a top-seller, the Mop System is a core element of the catalog. Its telescopic handle and dual-sided mop pads (dry for dusting, wet for cleaning) demonstrate Norwex’s commitment to efficiency. The catalog emphasizes the system’s ability to clean floors using only water, eliminating the need for chemical floor cleaners.

2. Advanced Cleaning Solutions and Concentrates

While microfiber handles the majority of cleaning, the catalog also features specialized formulas for tough jobs, all adhering to the strict Norwex safety standards. These products are designed to be highly concentrated, further maximizing the savings and minimizing packaging waste.

Ultra Power Plusâ„¢ (UPP) Laundry Detergent: A staple in the catalog, the UPP is a highly concentrated, phosphate- and filler-free powder. The catalog emphasizes its cost-effectiveness and its ability to clean even the dirtiest loads with just a fraction of the amount required by conventional detergents.

Cleaning Paste: This versatile, solid paste is a Norwex legend, often featured in the catalog for its ability to tackle stubborn stains on a variety of surfaces, including grout, ceramic, and stainless steel. It is a powerful, non-toxic alternative to abrasive chemical cleansers.

Descaler: For hard water stains, soap scum, and mineral buildup, the Descaler is a powerful, plant-derived solution. The catalog positions it as the perfect partner for the bathroom, demonstrating how to achieve a deep clean without the harsh fumes of traditional products.

3. Personal Care and Family Wellness

The Norwex mission extends beyond the kitchen and bathroom, and the catalog dedicates a growing section to personal care products that eliminate chemicals from your daily routine.

Body Cloths: These ultra-soft microfiber cloths are designed to cleanse the skin using only water, replacing soaps and body washes that can contain questionable ingredients. The catalog highlights their gentle exfoliation and their BacLock® technology, which helps keep the cloth cleaner longer.

Fluff and Tumble Dryer Balls: A simple yet profound product, these wool dryer balls replace chemical-laden fabric softeners and dryer sheets, reducing static, softening clothes, and cutting down on drying time.

New for the Season: What Makes the Current Catalog a Must-Read

To maintain its relevance and competitive edge, the Norwex Catalog is constantly updated with new innovations. The current edition is particularly exciting, featuring a strong focus on Holiday Gifting, Limited Edition items, and a significant expansion into a brand-new product category: Pet Care.

The Holiday Gifting Focus

The seasonal catalog is heavily geared toward gift-giving, offering beautiful, ready-to-wrap sets that align with the season’s theme.

Limited Edition Colorways: The catalog features best-selling items like the EnviroCloth and Window Cloth in festive, limited-edition colors and patterns (e.g., cranberry or ornament-themed designs). These are perfect for host gifts or stocking stuffers and create a sense of urgency for shoppers.

Curated Sets: Look for bundled packages like the Limited Edition Basic Package or the Diamond Textured Kitchen Towel & Cloth Set. These bundles offer exceptional value and make it easy for customers to try a variety of products.

Expansion into Pet Care

One of the most notable additions to the current Norwex Catalog is the introduction of a comprehensive Pet Care line. This expansion directly addresses the need for safe, chemical-free cleaning solutions for the furry members of the family.

New Pet Care Product Catalog Feature Benefit
Pet Door Mat Advanced microfiber technology designed to trap dirt and moisture. Keeps paws clean and reduces the amount of mud and grime tracked into the home.
Pet Stain Set Specialized enzyme-based formula for pet accidents. Safely and effectively removes pet stains and odors without harsh chemicals.
Pet Towel Highly absorbent microfiber for quick drying after baths or walks. Reduces drying time and keeps the pet warm and comfortable.

This new category demonstrates Norwex’s commitment to providing a Safe Haven for all occupants of the home, including pets, and provides a powerful new talking point for consultants.

Specialized Cleaning Systems and Advanced Personal Care

The catalog also introduces new systems that streamline specific cleaning tasks and elevate the personal care routine:

Tub and Tile Cleaning System & Clean Grout System: These new systems feature ergonomic tools and specialized pads designed to make deep cleaning of bathroom surfaces more efficient. They are a testament to Norwex’s continuous effort to improve the ease of chemical-free cleaning.

BioCellulose Mask Set: This addition to the personal care line signals a move toward advanced, high-end skincare, emphasizing Norwex’s dedication to clean ingredients for the body as well as the home.

How to Get and Use Your Norwex Catalog

The Norwex Catalog is designed to be accessible and interactive, whether you prefer flipping through physical pages or clicking through a digital version.

Digital vs. Physical: Which is Right for You?

The catalog is available in several formats, each offering a unique experience:

1.Digital/Online Catalog: Available instantly, this version is interactive, allowing you to click on products to view details, watch videos, and add items directly to your cart. It is the most up-to-date version, reflecting real-time inventory and pricing.

2.PDF Download: This is the most popular option for many customers. It provides a high-quality, printable version that can be saved to your device for offline browsing. You can get your free, instant PDF download directly on this website by signing up on this page.

3.Physical Catalog: For those who prefer a tangible experience, a physical catalog can be ordered. It is perfect for marking pages, creating wish lists, and sharing with friends during a Norwex party.

The Consultant Difference: Personalized Service from Jami Mark

Searching for the Norwex Catalog online will lead you to many places, but engaging with an experienced Independent Consultant like myself offers a distinct advantage that no corporate website can replicate. Since 2012, I have been dedicated to providing a 5-star experience to my customers, which means:

Personalized Recommendations: I can help you navigate the hundreds of products in the catalog to find the exact items that will solve your unique cleaning challenges, saving you time and money.

Access to Specials and Sales: Consultants are the first to know about monthly sales, host specials, and limited-time offers that are not always prominently displayed on the main corporate site.

Product Education: I can provide hands-on demonstrations, answer detailed questions about product usage and care, and ensure you are getting the most out of your Norwex investment. The catalog is a great starting point, but a consultant is your personal Norwex expert.

Beyond the Products: The Norwex Opportunity

The Norwex Catalog is also a gateway to two powerful opportunities for those who love the products: Hosting and Consulting.

Hosting an Event

The catalog is the centerpiece of a Norwex home party or online event. By hosting, you introduce friends and family to the mission, and in return, you earn Host Rewards. The current catalog details the generous rewards program, which typically includes free products, shopping sprees, and discounted items, all based on the sales generated by your event. It’s a fantastic way to stock your home with Norwex essentials at little to no cost.

Becoming a Norwex Consultant

For those who are passionate about the mission, the catalog represents a business opportunity. Becoming an Independent Consultant means you can:

Share the Mission: Help others create safer homes while building a flexible, home-based business.

Earn Income: Generate commissions on sales and build a team.

Receive a Discount: Enjoy a personal discount on all Norwex products.

The current catalog and related consultant materials detail the starter kit options, which often include a selection of the most popular items featured in the catalog, giving new consultants everything they need to start demonstrating the products immediately.

Conclusion: Your Journey to a Safe Haven Starts Here

The Norwex Catalog is far more than a simple shopping list; it is a declaration of intent—a commitment to a healthier, safer, and more sustainable lifestyle. It is the essential resource that guides you through the world of high-performance, chemical-free cleaning.

By providing a comprehensive overview of the core products, highlighting exciting new additions like the Pet Care line, and offering the best-selling microfiber essentials, the catalog empowers you to make informed choices for your family and the planet.

As your dedicated Independent Norwex Consultant since 2012, I am here to help you translate the pages of the catalog into a practical, life-changing reality. Don’t just browse the products; embrace the mission.

Ready to explore the full range of possibilities for your home?

Download the latest Norwex Catalog PDF instantly by signing up below.

Shop the full collection, including all new and limited-edition products, on my secure online Norwex store.

Contact me directly for personalized recommendations.

Your journey to a safe haven starts with a single click. Let’s make a positive change together.

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